A sportsbook is a gambling establishment that accepts bets on various sporting events. These businesses are highly regulated and must comply with all legal requirements. These regulations protect players from shady operators and help to legitimize the industry. Depending on the jurisdiction, the regulations may include rules about how to advertise, limiting betting limits, and responsible gambling measures.

To operate a sportsbook, you will need to secure a license from your state’s gambling authority. This process can take weeks or months and involves filling out applications, providing financial information, and conducting background checks. To get started, research your local laws and regulations to understand what’s required for licensing.

Another consideration when setting up a sportsbook is the platform that you will use. Choosing the right technology is vital, as it will determine your success in the market. You can build your own platform or purchase a turnkey solution. Choosing the right solution is based on your budget and business model.

White labeling is often the most economical option, but it can also limit your flexibility and customization options. It is important to choose a provider that offers APIs and customizable data, as well as seamless integration with your existing platform and software.

To make money from your sportsbook, you must charge a commission on losing bets, known as the juice. This amount is usually 10%, but it can vary. You should also consider your marketing strategy to attract customers and keep them coming back.